Rare Earth Wine Bar blog Summer of 2014: July 2014

Wednesday, July 30, 2014

end of july status

Thank you Michael and REWB for the opportunity to work with you. I sincerely apology for the slow progress thus far with the website and marketing. The good news is the time I've invested so far working on your website, developing marketing material etc. is not for waste. I have learned what I needed to know about you unique business to really start effectively marketing in August. I have also got your social media presence into good shape to more forward. I now have the materials I needed to get the marketing results that we talked about when we first met. The website still needs a lot of development, I still have a lot to do. I am far from finished. I stand behind the quality of my work, I will fix all mistakes and I guaranteed that you'll be satisfied with the finished product. As with all the websites I admin, to demonstrate my dedication and quality of my work, I offer you complimentary web help/tech support for the lifetime of www.rareearthwinebar.com.

Friday, July 25, 2014

REWB Website update

Good afternoon REWB, Michael and Chef Paul,

I just wanted to ask you for 30 minutes of your time whenever you are available to go over the final details of the website. As we are finally really ready to go live with the website. The good news it that I have finally gained full control over modifying everything about the website's content, plus all other social media that you have. Starting with the overhead description on the website of the reds, white, rosé, sparkling, ports & sherries etc... And most importantly editing, updating and perfecting all 80+ "Wine Profiles" that you have. Aswell as the "Happening Now", "Today's Menu", "Specials", "Food", "About Us" and more...

I am confident that after just a short meeting with you (and ideally at least once a week for the rest of the summer and beyond), that I'll have everything I need to keep the website updated to your satisfaction (at a fraction of the cost anyone else can do that for you). My goal is to make the website as customer friendly and useful as possible for your business. We are seriously ready to take the website live very soon, all we need is a few last minute touches.

I am also eager and willing to continue to be your go to webmaster. Anything questions or concerns about the website or social media , I am always here for you. Anything that you have questions about or need help with I will take care of for you.

I am an extremely patient teacher and I'm willing to put in the time necessary to teach you or any member of your staff how to modify everything on the website to keep it up-to-date (as well as any social media that you want to use). I will continue to work with Richard as long as needed to make this website everything you want it to be.

Please let me know a time that is best for you to go over the final details.

We have many good things ahead of us.

Thank you.

David W Coon, Webmaster & Director of Freelance Marketing.

Tuesday, July 22, 2014

French wine titles Updated

Edited for corrections

French wine titles to learn to pronounce + vocab breakdown

1 Verget Bourgogne Blanc Terroirs de Côté d'Or 2010

(ver-jhay boo-gon blanc terr-wa day coat d'Or)

2 Louvetrie Muscadet de Sèvre et Maine Sur Lié 2010

(Looh-veh-tree mus-kah-day de sevv - ay - men - sir - lee.)

3 Esprit Sarrail Carcassonne Blanc

(es pree sa-rye kar-ka-sawn blanc)

4 Maris - Picpoul de Pinet

(ma-rie pic-pool de pee-nay)

5 Sylvain Langoureau St Aubin 1er Cru

(seel-van long-oo-row sont oo-bon poo-may crew)

6 Sauvignon Blanc - Saint Roch 2012

(soh-vin-yohn blanc sont rok)

7 Viognier Cinquante-Cinq 2012

(Vee-Ohn-yay Sankont sank)

8 Pouilly-Fuissé - Les Croux Vieilles Vignes 2010

(pu-ji fu-se lay cwa ve-ay veens)

9 Sancerre - Jean Max Roger 2011

(son-sair jean max roh-jhay)

10 Pinot Gris - Hugel Classic 2010

(pee-no gree Oogell classic)

Breakdown of the French wine vocab used in these titles:

Verget (ver-jhay) rich and varied wines from the very best grapes in France

Bourgogne Blanc (boo-gon blanc) = White Burgundy

A “Terroir” is a group of vineyards (or even vines) from the same region, belonging to a specific appellation, and sharing the same type of soil, weather conditions, grapes and wine making savoir faire, which contributes to give its specific personality of the wine.

de Côté d'Or (literally “from the golden slope” in French) is a chain of hills called “Plateau de Langres” north of Dijon, France. The south-east facing slope of the hill sides is the site of the celebrated Burgundy vineyards. Just west of the Plateau de Langres is the world famous Champagne region.

Louvetrie Louvetrie is the name of the vineyards worked by Jo Landron and his people. They are cool producers of organic and biodynamic wines.

Muscadet is a white French wine from the western end of the Loire valley, near the city of Nantes in the Pays de la Loire region neighboring the Brittany region.

Sèvre et Maine Sur Lié is one of three regional sub-appellations for Muscadet

Esprit is French for “spirit”

Sauvignon Blanc – green skin grape variety that produces white wine

Cabernet Sauvignon – red skin grape variety from Bordeaux region in France that produces red wines

Sauvignon - Médoc region of Bordeaux in SW France

Sauvignon (soh-vin-yohn) or French (soh-vee-nyawn)

Cabernet (kab-er-ney) or French (ka-ber-ney)

Carcassonne (kar-ka-sawn) or (ka-ra-ka-son) a city in and capital of Aude in South France Aude (ohd) (owed) city in South France

Viognier ( Vee-Ohn-yay) – a white grape variety from Condrieu in the Rhône valley. Makes full bodied white wines with a lush, soft character.

Cinquante Cinq – (French for Fifty-Five) originating from Alignan du Vent, just southwest of Montpellier, Cinquante Cinq is the largest family owned coop in France.

Pouilly-Fuissé – (pu-ji fu-se) is an appellation (AOC) for white wine in the Mâconnais subregion Burgundy in central France, located in the communes of Fuissé, Solutré-Pouilly, Vergisson and Chaintré. Pouilly-Fuissé has Chardonnay as the only grape variety.

La Croix Vieilles Vignes – La Croix (the cross) Vieilles Vignes (old vines)

Vielle (old) vs Vieille (old woman)

Vignes (veenga) = French for vines

Sancerre (son-sair) – French wine Appellation d'origine contrôlée (AOC)

Pinot Gris (pee-no gree) – white mutant grape variety of the Pinot noir variety

Gris is French for gray

Pinot comes from the French word for “pine cone”

Pinot Gris from Italy are called “Pinot Grigio”

Hugel & Fils is a winery in Riquewihr, Alsace, France

Langoureau - Long-oo-row Languedoc – a major wine producing region in France

Speaking French full wine titles with perfect fluency, and understanding the meaning and context of each word. Great knowledge!

tl;dr List of 10 French wines with pronouncing key and vocab breakdown v1.9

Saturday, July 12, 2014

Rare Earth Wine Bottle Quotes 1

Friday, July 11, 2014

REWB Marketing memes July 11

10 Rare Earth marketing memes samples:

What is a meme?

A meme (/ˈmiːm/ meem) is "an idea, behavior, or style that spreads from person to person within a culture." A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they self-replicate, mutate, and respond to selective pressures.

The word meme is a shortening (modeled on gene) of mimeme (from Ancient Greek μίμημα Greek pronunciation: [míːmɛːma] mīmēma, "imitated thing", from μιμεῖσθαιmimeisthai, "to imitate", from μῖμος mimos "mime") and it was coined by the British evolutionary biologist Richard Dawkins in The Selfish Gene (1976)as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in the book included melodies, catch-phrases, fashion, and the technology of building arches.

A visit to Rare Earth works something like this:

"Rare Earth works something like this" REWB Marketing July 11, 2014 v1.03

Arrive and seat yourself at the bar, a table, kitchen side or outside on the patio. You are warmly greeted and brought water and an iPad. If it's your first time, they walks you through the process. Using the iPad at your table, you browse through the weekly specials, the dinner entrees, the raw bar, cheeses and appetizers. And finally the heart and soul of the place, you get to chose from over eighty plus rare earth wines using the “Taste Cloud” feature on their website.

You pick two of seven categories, like a “country”, “region” or “appellation” (for example, Riquewihr, Alsace, France), next you pick a “Varietal”; like “Pinot Noir”, “Cabernet Sauvignon” or “Sauvignon Blanc” (lets say you pick “Pinot Gris”). Out comes a wine suggestion that meets your criteria, in our case we get “Pinot Gris - Hugel Classic 2010”. Other options to find the perfect rare earth wine for you that are in the Taste Cloud are “Taste”; like “Fruity”, “Full-Bodied” or “Apple” and “Type”; like “red”, “white”, “sparkling” or “rose”. Every wine that Rare Earth serves has a complete “Wine Profile” on their website. In the “Wine Profiles” you'll find tons of interesting information about each Rare Earth Wine on the menu. Like “Tasting Notes”, “About the Winery or Producer“, “About the Region or Appellation”, “Food Pairing Suggestions”, “Fun Links” and even “Community Reviews” where you can read what others are saying about that vintage, and you can leave your own tasting note.

Or you can try a “wine flight” where you get four 2 oz. glasses of the best selection to savoir and experience with your meal. Your wine flight is complete with an wine expert on hand to answer any questions that you have.

If you can't find a pairing suggestions on the website, anyone on staff will be excited to make several for you. Adding food or drinks to your order is as easy as hitting "send" on the iPad menu app when you're done. Your order prints out in open kitchen, where you're welcome to watch Chef Paul cook your meal. Your order is delivered when it's ready. If you need something else, there's a button to request a “floating concierge” stop by your table. The Rare Earth staff are more than just wait staff. All employees are trained in all facets of the business. Everyone, including the owner Mike, helps cook, tend bar, serve drinks and even wash dishes. Best of all everyone is paid a “fair living wage”. And yes, this is that place where you don't tip, a first for the Capital Region. Feel some gratitude for a good meal? Donate to a cause! All tips are donated to local charities. This month is Luzerne Music Center.

And don't forget about the Paris-style Wine Cellar Private Dining Room that's available for private parties.

Rare Earth is truly a different type of unique dining experience for the Capital Region. Would you like to try a nice Verget Bourgogne Blanc Terroirs de Côté d'Or 2010 paired with the perfect meal? All winers welcome.

-Rare Earth Wine Bar Marketing Review sample July 10, 2014

Thursday, July 10, 2014

Promo Material July 10

Proudly Served at The Rare Earth Wine Bar

Downtown Glens Falls, New York

Wednesday, July 9, 2014

The "CPI Process"

draft

MARKET RESEARCH ANALYSIS & the “CPI” process -

Investing in profession help in this area pays off. Surveying our customer base and understanding our local economy will help us better suit our business to the always evolving market place. When “market research” is done correctly, effectively implemented and business practice is adapted appropriately, odds of long term success greatly improve. This proven, scientific strategy of analysis and planning can have a direct impact everything about your business. Companies like Motorola refined CPI in the 1980s and enjoyed tremendous. GE earned an estimated extra few billion dollars in the 1990s as a result of CPI.

Teaching CPI principles and helping businesses implement CPI is a growing speciality of mine.
If your interested, as time goes on, I will continue to share my knowledge about such useful information like this.

The basic idea is simple. It's all been done before. All we have to do is identify, replicated what those who have already found success have done and are doing. The key to CPI, and ultimately to be coming a leader in your chosen industry and top earner/contributor in your field is the continual dedication to learning of new industry specific skills and always keeping up-to-date on the latest and greatly.

(for example you Michael, its business strategy and restaurant management and for me, I have to learn (I still have so much to learning) more about marketing, internet advertising, web design, social media management etc... for Chef Paul, it's culinary arts and Wine & Food pairing)

We all have our roles and responsibilities. It takes team of specialist working together from a competent business plan to build a really successful business and brand name and eventually become a franchise.

For this reason, I am compelled to provide you with my own analysis and suggestions about your business. I will never presume that I know more than you. And I'm not trying to tell you how to run your business, I merely seek to provide you with my best advice, guidance and suggestions based on my experience, my progressive education and wide range of knowledge. My aim is to be as helpful as possible.

"the CPI process" v1.01 7/9/2014 1902

10 French Wines with vocab breakdown

French wine titles to learn to pronounce + vocab breakdown

1 Verget Bourgogne Blanc Terroirs de Côté d'Or 2010 (ver-jay boo-gon blanc terr-wa day koot d'Or)

2 Louvetrie Muscadet de Sèvre et Maine Sur Lié 2010 (loo-tree-ev moose-key-det de sèv-ra et men sir lié)

3 Esprit Sarrail Carcassonne Blanc (es pree sa-rye kar-ka-sawn blanc)

4 Maris - Picpoul de Pinet (ma-rie pic-pool de pee-nay)

5 Sylvain Langoureau St Aubin 1er Cru (seel-van long-goo-roo sont oo-bon poo-may crew)

6 Sauvignon Blanc - Saint Roch 2012 (soh-vin-yohn blanc sont rok)

7 Viognier Cinquante-Cinq 2012 (voo-ney sank-con sank)

8 Pouilly-Fuissé - Les Croux Vieilles Vignes 2010 (pu-ji fu-se lay cwa ve-ay veens)

9 Sancerre - Jean Max Roger 2011 (son-sair jean max roh-jhay)

10 Pinot Gris - Hugel Classic 2010 (pee-no gree who-gel classic)